FOUNDER & GROWTH STRATEGIST
Cyan Bonacci is a former wellness founder and corporate digital growth strategist for iconic global brands.
Inside The Estée Lauder Companies, she led DTC brand experience for global brands, including Tom Ford Beauty and Balmain Beauty, shaping how luxury brands show up and convert online.
Cyan has built and scaled digital ecosystems for heritage and emerging brands across wellness, beauty, and home categories such as BABOR Cosmetics, CrockPot, and Mr. Coffee. She has partnered strategically with major e-tailers, subscription platforms, and marketplaces including Amazon Luxury Beauty. Most importantly, she's also lived the wellness founder life firsthand.
Today, through her framework, she brings corporate structure and founder empathy together, helping wellness brands replace reactive marketing with focused, strategic growth that actually compounds.
WHY WE WORK WITH WELLNESS BRANDS
Cyan is not just a strategist for wellness brands. She is the wellness customer and a mother raising the next generation of conscious consumers.
Cyan lives and breathes this world. She stays close to emerging research, shifting consumer behavior, ingredient and supply chain transparency, longevity trends, and the cultural conversations shaping modern wellness. And as a new mother, She also experiences it personally every day through the choices she makes for herself and for her son.
This work is personal to her. She cares deeply about supporting founders who are building products and services that genuinely improve people’s lives. Working alongside that level of purpose is what lights her up.
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