What the Plan Includes
Strategy Meeting
A 90-minute deep-dive to clarify direction and define your focus.
Brand Audit
Comprehensive review of your brand, website, and customer journey.
Strategic Roadmap
A 90-day growth plan designed around your chosen focus.
Reusable Assets
High-impact tools and templates tailored to your brand.
Support
Guidance and feedback throughout implementation.
Reporting + Handoff
Post-analysis and next-step clarity for continued success.
Aligned Growth
for Wellness + Lifestyle Brands
Helping mindful founders turn brand clarity into sustainable digital growth
Aglow Digital is a consultancy for wellness and lifestyle brands seeking intentional, conversion-driven growth. I partner with founders and teams to align vision with strategy — uncovering the most impactful opportunities and guiding them through with focus and flow (never hustle).
I bring over a decade of digital growth experience across iconic beauty, wellness, and lifestyle brands, along with firsthand founder insight from my clean indie skincare line, Lee-lai. This blend of structure and soul informs every Aglow engagement — helping brands elevate their message, systems, and presence for growth that feels both grounded and expansive.
At the heart of Aglow is a commitment to clarity, connection, and sustainability — helping you grow revenue without diluting your essence.
The A.G.L.O.W. Method
A
udit & Analyze
Evaluate your brand, website, and customer journey to uncover the most powerful opportunities for conversion and connection.
G
et Focused
Define one clear, aligned priority — then design a strategic 90-day plan to bring it to life with intention
L
everage Assets
Transform strategy into tangible assets — from email sequences to optimized systems — that elevate your customer journey and growth flow.
O
ptimize Plan
Fine-tune systems, content, and flow for maximum clarity, alignment, and measurable impact.
W
ellness Report
Reflect, measure, and integrate — turning results into long-term growth that sustains both your brand and your energy.
A 90-day framework for aligned, sustainable growth.
Why Work With Me
With over a decade of experience in digital strategy for both global and emerging brands, I blend corporate precision with soulful strategy.
My in-house work at The Estée Lauder Companies — supporting digital growth for Tom Ford Beauty and Balmain Beauty — along with experience across BABOR Cosmetics, Crockpot, Oster, and more, taught me the power of refined storytelling and seamless digital ecosystems.
As the founder of Lee-lai, a clean indie skincare brand, I’ve lived the founder journey firsthand — balancing creativity, clarity, and conversion.
Now through Aglow Digital, I help wellness and lifestyle founders grow in ways that feel aligned, intentional, and deeply resonant with their ideal clients.
